Liz Gaige
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CEO, Market Navigators Consulting Inc.
Dubbed the “Holy Grail of Marketing Strategy” by one of her clients, Liz Gaige is the secret weapon used by many entrepreneurial companies who need to revitalize and refocus.
Her innate ability to help business owners reconnect with their visions and dreams is complemented by her strong marketing savvy, intuition, a deft skill in finding a business’s unique points of differentiation and zeroing in on the market opportunities.
Street smart, with a depth and breadth of knowledge garnered in-the-trenches, Gaige is a consultant “team player” with a lateral thinking left brain/right brain approach to business.
Whether working with teams from executive management, sales & marketing or R&D, she sees the points of connectivity amongst all facets of an undertaking and strives to bring cohesiveness and cooperation amongst all platforms operating under a company umbrella.
Gaige’s shrewd ability to unearth and distill the key messages surrounding a company’s distinct attributes and characteristics means she is able to help her clients to bull’s-eye their target markets swiftly, accurately and cost-effectively. She is the dream of every CEO’s desire for a robust bottom-line.
Once called “clairvoyant” by a client launching a new product into a very competitive marketplace, Gaige did extensive research, found the niche and staked the claim. Subsequently, working with internal teams, she helped the client to rapidly take ownership of the category, grow market share and entrench the product.
Gifted with a skill for creating a plan everyone understands, alongside her tenacious approach to implementation, Gaige can run the gauntlet from big picture to detail, strategy to tactics.
Gaige sees her client relationships as partnerships. Hers is not a “get-in-get-out” approach. She feels a vested interest in the ongoing success of a client. After all, she does call herself a marketing cartographer. Wikipedia describes a cartographer as one who combines science, aesthetics, and technical ability to communicate information effectively and quickly, which, at the end of the business plan, is exactly what Gaige does.