Reading
Fiona Walsh’s post earlier this week on the
“Clutter in my Head” sparked a lightening ‘aha’ moment in me. In retrospect, the energy drains were so obvious, but, that is the beauty of online forums such as this in which we continuously share fundamental best practices that allow business owners and professionals to stay on track, remain focussed on their objectives and constantly be reminded and held accountable to ensuring they are building the business that they want.
My ‘energy leak’ consisted of two things that, as it turns out, were easy to fix: the development of a new system and ignorance.
Firstly, systemization. As a business coach and someone who spends countless hours every week reviewing profit models, sales funnels and other systematic measurables I know first hand how imperative they are. That said, I, like most other entrepreneurs and ‘idea’ people, get ridiculously excited when I see a great way to break into a new market, and sometimes, as in this case I practice the shoot, ready, aim, method. This is all well and good until the marketing campaign supersedes your anticipated results, the calls and emails start to pour in and you realize #$%& I don’t have a system ready to manage this stuff. (Well, actually, I was simply $%^& until I read Fiona’s post, sat down and identified what was really sucking my energy and then I realized I needed to develop a new system.) From there, it was straight forward; where do I already have similar systems set up that I can copy, tweak and implement. Done.
Secondly, ignorance. I’ve been playing around with social media for a while and although, having been born in the 80’s this stuff should come naturally to me, it doesn’t. Cosmopolitans come naturally to me. Back to Fiona’s post, the second thing that was really frustrating me was that I had a toe in these social networking vehicles, but, I wasn’t using them effectively because I really didn’t know how – there I said it. Now that I knew what was sucking my energy, I set out to make it right. First stop, low hanging fruit – who do I know that knows a lot about social networking? - Mhairi Petrovic
Out-Smarts.com
Next stop, Mhari’s blog – wealth of information. Oh, and free 75 minute teleseminar this week – I’ve never written so many notes!!!
Fiona, thanks for the awesome and timely reminder, figure out what’s cluttering up your mind, write it down, develop an action plan and start moving. The rest – serendipity!
All the best,
Heather White, CEO, 2020 Communications Inc.