When you are looking to strengthen your business connections, it’s worth taking a moment to decide which ones are worth investing more effort into, and which may be ready to cut loose. Like your stock portfolio, it’s good to give yourself a reality check now and again.

I believe in potential and have sometimes hung on a little longer than proves useful, to give people a shot at showing me they’re as good I believe they can be. That’s okay, hope springs eternal. I’ll always be an optimist.

The key is, don’t keep throwing good money after bad. That’s just dumb.

You don’t have to skewer the individual, you just need to stop investing energy in a dream that’s going nowhere. Whether it’s a deal, a potential partnership, or landing the next big client, be ready to cool things off when they aren’t going where you need them to go.

And remember if it doesn’t work out as envisioned: it’s not personal. Repeat after me, “It’s not personal.”

Just think of it this way, you’ll have more energy to explore new opportunities.

Liz Gaige
Market Navigators Consulting