It’s easy to say “make business development a game,” but it’s way more complicated than that, right?

Rule #1 of the new Business Development Game…have fewer rules!

Isn’t life already bogged down with an awful lot of rules? Surely some of them aren’t necessary. How about trying this instead:

1. Make a list of your clients
2. Grade each with 1-3 stars based on how much you enjoyed working with them, the more stars the better
3. Cross off all the clients with only one star
4. Add an extra star to the remaining clients who are profitable to your business
5. List why you like the clients with 3 and 4 stars and look for commonalities like industry, type of work, age, gender, etc.
6. Start marketing to more of the clients who fit the bill for enjoyment and profitability.

That’s it. Yes, really!

Quit making up complicated rules that don’t actually exist and just start where you are right now with what’s already working. Do more of what works, less of what doesn’t.

And have some fun out there.

Liz Gaige
Market Navigators Consulting