Passion is not something that can be manufactured. In his book, “Good to Great”, Jim Collins points out that the best companies don’t say, ”Okay folks, let’s get passionate about what we do!” Using common sense, they approach it from another direction entirely: “We should only do those things that we can get passionate about.”

If you or your staff lack passion about your product or what your company stands for, then sit down and figure out what will make you passionate. Is it better customer service? A new product line? A different marketing message? A new target market? I have a client who went from barely making a profit every month, to running a 7-figure business with a new sales team in place and she just became a national distributor for a big product line. She wasn’t passionate when she started working with me –she was barely hanging on. She worked hard to get clear on what kind of company she wanted to build and that’s how she found her passion. She started building what she wanted, not what other people thought she should build.

Fiona Walsh, CEO, FM Walsh & Associates Inc., www.fmwalsh.com

Tags: fiona walsh, passion, Small Business, Vancouver, Women in Business

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