For most of us, figuring out what we care about — our passion — isn’t the hard part. The hard part is aligning that with a business that’s going to pay the rent (and shoes, etc.).

Earlier this week I met a woman who has the skills to be an architect, a furniture maker and a fashion designer. She likes them all and can’t decide which one she should sink her heart into. I suggested she try another tack. How about looking for something new and different, maybe an non-traditional approach, that combines what she loves about each of those industries.

Maybe she creates furniture designs that are reminiscent of architectural lines, or designs homes using principles of fashion. Whatever she comes up with, it’s not about picking the right industry, it’s about combining the elements that jazz her about each type of work in ways that create something new and unique.

For example, it’s not sitting behind the computer all day that she loves about architecture. It’s actually the problem-solving and concrete results. There are a couple of clues to help define what kind of work she will gravitate toward, and what she’d be better off to avoid.

Being in business for yourself is hard work, it’s a good idea to be doing something you love to do.

Liz Gaige
Market Navigators Consulting

Tags: align passion with business, find your passion, ladies who launch

This entry was posted on Wednesday, February 3rd, 2010 at 5:57 pm and is filed under Channel Your Passion for Business, Liz Gaige - Marketing, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.