Do you find yourself procrastinating on your marketing and business development due to a lack of time? Does Friday roll around and you think “I’ll get to it next week”?

You are crazy if you are doing it all yourself or trying to. Successful businesses joint venture. And no – I am not talking about going out and looking for venture capital or an investor. I am talking about forming an alliance with another non-competing business that services the same type of customer as you. Come up with a joint marketing program that you can share the costs on. For example, a florist and event planner team up. The florist promotes the event planner’s services to their customers, even offers them preferred pricing; the event planner promotes the florist on their website and marketing brochures. It’s a win-win all around. You can do coupon offers, online contests, preferred pricing for customers, or anything your creative mind comes up with.

Share the cost, the stress and the creativity. It will pay off!

Fiona Walsh, CEO, FM Walsh & Associates Inc., www.fmwalsh.com

Tags: business, business coach, Business Development, entrepreneur, fiona walsh, FM Walsh & Associates, Ghost CEO, Women in Business

This entry was posted on Friday, November 27th, 2009 at 12:01 am and is filed under 1+1 = 3 The Power of Collaboration, Blog, Fiona Walsh - Sales, Monthly Topics, Sales blog, SheTeam CONTRIBUTORS. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.