Meet a Need and Success is Yours
Thursday, February 26th, 2009When you got into business I can guarantee the reason contained an element of wanting to help someone or something. Whether you’re a service business or sell a product, you are in some way filling a need. “I’m really good at this and I want to make people’s lives easier,” is a refrain I often here.
When it starts feeling like your feet are stuck in mud every time you try to move the business forward it’s time to take a look around and reassess. If fear of sales is your issue, Fiona Walsh can give you some great pointers.
However, if you are having trouble selling you might want to take a hard look at what and how you are selling, too. The world changes and what worked before may not be working now (anyone been impacted by the current market fallout?). What consumers and business bought before may not be what they are buying now.
Don’t hang on too hard to what you sold in the past. Instead, look back at the need you filled. Is the need still there? If it is, maybe the mechanism is no longer useful. When was the last time you went into a music store and bought a CD? Chances are if you bought one at all it was at your local coffee shop or drugstore, and it’s more than likely you downloaded it off the Internet instead.
Business formats come and go and maybe it’s time for you to shake things up a little. Look at how you can repackage, tweak and update what you offer.
Hey, that’s kind of like starting a new business, except you don’t have to start from scratch! You get to look at it with fresh eyes and a renewed openness to solving problems. And I’m betting you can get pretty excited about that.
- Liz Gaige
Market Navigators Consulting
Tags: Liz Gaige, Market Navigators, Marketing, passion in business
April 8th, 2010 at 2:02 pm
Just what I needed to bring a little sunshine after a horrible day. Great prose that really gets the idea across. Thanks for taking the time.
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